The organizing committee of the Ms. Entrepreneur Africa Awards (MeAfa) Competition 2020 has called for entries of focused and enterprising organizations and individuals for this year’s event scheduled to take place in Lagos, Nigeria on July 9th, 2020. The theme of this year’s event is: STAND OUT! The theme decided in order to be assured of a continent where greatness is harnessed by every individual.
A statement by Dele Ojo, Head Communications, pointed out that Ms. Entrepreneur Africa Awards (MeAfa) is an annual micro-entrepreneurial business competition, not a beauty pageant, explaining that MeAfa seeks to identify, empower and groom future young African female entrepreneurs within the age range of 18 and 35 years.
“This year, we want to recognize credible entrepreneurial initiatives, those who have made a significant influence in business; our youths and Post-Millennial population would be financially empowered”.
According to MeAfa president Mr. Willie Workman Oga, the goal of the women empowerment initiative is to empower young African female entrepreneurs who would convert raw materials from their communities into exportable goods and services that will create employment, economic, social development and eradication of poverty from the continent
“At MeAfa” he emphasized, “We expect every participant to possess innovations that will not only position her as a business owner, but that will also ensure the project is of economic, social and environmental relevance to the owner and her immediate community”.
He revealed that Ms Entrepreneur Africa Awards (MeAfa) would foster cultural integration and harmonize gender interactions amongst young African women.
Africa as a continent, he stressed, is blessed with potentials capable of sustaining her economy year-in-year-out, while a lot of impressive initiatives have been implemented by innovative minds, most of which might not be an eminent brand, but are making groundswell in their immediate market sphere.
Noting that a greater percentage of African youth population have been researched to possess ideas that are of economic value; he revealed that some of these young ones have started out their businesses to a creditable extent. He’s also soliciting corporate brands and businesses to leverage on the platform as financial partners to create a new set of female entrepreneurs in Nigeria and Africa in general.
In organizing MeAfa, the president explained that the event committee believes there should be a strategy to ease the burden off the society and Government to create a more flexible and positive approach to improving the standard of living of young entrepreneurs. This is the passion that births the establishment of Ms Entrepreneur Africa Award.
There are two categories for the Awards, they are:
Female entrepreneurs that have viable and replicative business plans but lack the necessary resources and start-up capital will directly be empowered.
At the same event, successful female entrepreneurs that have made measurable impacts in business would be recognized.
Meanwhile, all contestants must show in their business plans how they intend to use mobile and internet technology as part of their marketing tool.
MeAfa grand finale will be a rotational event within African countries, which would be hosted by any African Government or sponsor that meets its requirements.
It is the belief of the organizers that the grand finale would have all the grandeur of a world-class event and would witness the presentation of price money to winners.
The grand finale will be streamed live online to the rest of the world, while other TV stations will air the edited version in subsequent broadcast, Henshaw promised.
The event is being organized by entertainment konzult ltd and co-organized by openmarketafrica, Inspire Her-Africa, Advocacy for Widows Empowerment foundation (ADWEF) whose focus is skills acquisition and entrepreneurial empowerment.
Partnering organizations are Ethiopian Airlines, Brand World TV, Ovation Magazine, Center for micro-enterprise, GOGE AFRICA, Brands TV Network, Acada Mag. Trendy Africa USA, Ice Magazine amongst others.